Destroying brand reputation and committing health hazards aren’t the only thing counterfeits are blamed for. They cause damage beyond monetary losses. Beneath the attraction of fake luxury items, electronics, and medicines, there’s a complex environmental problem.They share a hand in disrupting the natural balance too.
Let’s dig into the environmental implications of counterfeiting.
According to a study by OpSec Security, more than a quarter (26%) of customers would have accidentally purchased a counterfeit product in 2020. And these counterfeit goods are often made in unregulated environments using machinery and materials that harm the environment and safety.
To add to the plight, when authorities seize fake products, they usually burn them in large quantities, leading to significant air pollution.
In the light of growing environmental issues, many brands are actively working to become more sustainable. They accomplish this by incorporating numerous eco-friendly practices and initiatives into their operations. This might involve sustainably procuring resources, lowering energy use, decreasing waste generation, and supporting social and environmental issues.
Sustainable firms try to develop sturdy, long-lasting goods and encourage consumers to make more responsible choices. When counterfeit versions of these items appear on the market, they not only benefit from the innovation of others, but they also undermine firms’ sustainability efforts.
The primary goal of counterfeiting industries is rapid and cost-effective production. Hence, it should be no surprise that they shall have no regard towards environmental production.
The environmental consequences of counterfeiting are far-reaching and alarming. It’s high time for companies to take action not only to protect their brand integrity but also to contribute to a cleaner, more sustainable world.
By safeguarding their products from counterfeiters, businesses can significantly reduce the environmental damage caused by illicit production practices. Opting for anti-counterfeit technology within your supply chain offers a more streamlined and proactive strategy. This technology safeguards your brand effectively and simplifies the process by minimizing potential counterfeit threats before they escalate.
Join the movement towards a greener future, where responsible choices in product authenticity not only ensure consumer safety but also help protect our planet for generations to come.
